For people who are estranged from God, Isaiah gives a clear invitation: that if we SEEK the Lord and REPENT (turn from our sins and turn to God), He will “have mercy” and “freely pardon” us. So if God is a merciful God and freely pardons all who turn to Him, the only thing that stands between my sin and my forgiveness is my pride. Isaiah 30:18 tells us that “God longs to be gracious to you; he rises to show you compassion.” Seek the Lord today and find mercy and forgiveness from Him.